Check with seller Tuyển dụng Hà Nội Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank) cần tuyển

[Tuyển dụng Hà Nội] Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank) cần tuyển Chi tiết công việc

Giới thiệu công ty



Thu nhập:
Thỏa thuận
Loại hình:
Toàn thời gian





Chức vụ:
Nhân viên





Kinh nghiệm:
3 năm
website
seo
social
google
Job Purpose
- The job holder is responsible for utilizing the Banks digital solutions to orchestrate campaign journey and personalize customers digital experiences.
- The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
- The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.

Key Accountabilities (1)
Campaign journey orchestration and personalize customers digital experiences
- Refine, configure, schedule, and launch owned multi-channel campaigns based on requesters requirements.
- Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
- Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
- Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.

Key Accountabilities (2)
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Identify new opportunities for testing and personalization to enhance user engagement.

Key Accountabilities (3)
Audience Management
- Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
- Design and implement audience-specific campaigns to achieve marketing and business objectives.
- Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
- Recommend new approaches to enhance audience engagement and data utilization.

Key Relationships - Direct Manager
Senior Manager, Digital Marketing Technology Stack

Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.

Key Relationships - External Stakeholders
Partners providing professional services.

Success Profile - Qualification and Experiences

Domain Expertise
- More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
- In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
- Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
- Knowledge of HTML, CSS and web development tools.
- SQL syntax, Logical/Conditional Operation
- Good communication and writing skills. See more ways to improve communication skills.

Qualification
- Bachelors degree in Finance, Marketing, Data Analytics for Business or related field.

Success Profile - Culture Fit (Core Values)
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
1. Integrity, modest
2. Optimistic, Adaptable & Emotionally Controlled
3. Conscientious, Resilient, Vigorous & Achieving
4. Persuasive, Unconventional & Forward Thinking
Location
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
Thông tin chung
Thu nhập: Thỏa thuận
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút
Ứng tuyển
bên dưới:
Tags:Tuyển dụng Hà Nội, việc làm Hà Nội, Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank) tuyển nhân viên

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