Check with seller Tuyển dụng Hồ Chí Minh Ngân hàng OCB Phương Đông cần tuyển

[Tuyển dụng Hồ Chí Minh] Ngân hàng OCB Phương Đông cần tuyển Chi tiết công việc

Giới thiệu công ty



Thu nhập:
Thương lượng
Loại hình:
Toàn thời gian





Chức vụ:
Nhân viên





Kinh nghiệm:
8 năm
tài chính
social
website
event
Mô tả công việc
Position Overview:
The Head of Marketing is a strategic leadership role responsible for developing and executing innovative, data-driven marketing strategies to build Liobanks brand, drive customer acquisition, and ensure long-term growth. This role will lead cross-functional teams and external partners to deliver impactful campaigns and initiatives, with a strong focus on digital transformation in marketing.
The Job Holder is Responsible For:
• Establish a strong and innovative 360o marketing plan in long term and marketing
tactics/program in short term to drive acquisition and awareness for Liobank.
• Manage campaigns and analytics dashboards to monitor success and returns on investment
of campaigns and programs.
• Strengthen audience engagement on social platforms and website traffic by exploiting
various communication channels and analytics, focusing on digital.
• Implement and improve marketing Funnel.
Responsibilities:
Primary: Marketing planning and Campaign management
• Propose overall marketing strategy and marketing activities including but not limited to
communications, performance, promotion, event and activation, PR; linking each campaign
and activity to strategy by economic segment, economic sectors/activities, and customer
groups...
• Develop and manage to implement all marketing activities and strengthen the brands
position and increase acquisition in accordance with the business strategy and brand
orientation of the bank.
• Co-ordinate with related parties (both internal and external) to build communication
proposition and creation of perception for products, solutions, aligned with brand name and
target customer insight.
• Research market trend and competitor activities to support marketing strategy, as well as
sales team for successful achievement of the business plan.
• Provide guidance and creative ideas to
content executive
and designers for impactful digital
content marketing.
• Proactively update projects on a weekly and monthly basis.
• Other tasks assigned by Line Manager
Primary: Leadership and Collaboration with other Functions
• Build strong relationships with internal teams (including but not limited to Products,
Business Development
, and Operations) and external agencies to ensure seamless execution of marketing initiatives.
• Act as the primary contact for external media and press, ensuring consistent messaging and alignment with the brand strategy.
• Provide leadership and mentorship to the entire marketing department, fostering a culture of creativity, ownership, and results-oriented execution.
Primary: Contact point
• Build and develop relationships with internal team and external partners/agencies
• Working closely with cross-functional teams in respect of implementing consumer-driven
strategies, promotion campaigns, and other relevant activities.
• Act as the focal point to receive and respond to the press, communicate information in the
area, coordinate in the implementation and supervision of the implementation of the brand
promotion strategy through external communication activities
Secondary: Performance planning and monitoring, in the cooperation with Digital team
• Develop and manage performance-marketing plan, including but not limited to social media
projects, content calendar, budgets and performance metrics.
• Establish measurable goals, measure conversion rates, cause experiments and improve
Conversion Rate.
• Monitor the data, build custom reports/dashboards and come up with regular ideas based
on data to improve our campaigns.
• Measure the effectiveness of
digital marketing
efforts using web analytics tools and suggest
solutions to boost online presence.
Yêu cầu
• 8+ years of experience in FMCG and/or banking industry/Fintech with a similar role
• Bachelors or Masters degree in Economics, Business, Marketing, Advertising or a relevant
discipline
• Very good command of Vietnamese and English, in both written and spoken is mandatory
• Have a good understanding and experience in consumer orientation
• Confident with operating experiences in the marketing plans
• Good analytical, and strategic thinking for brand management
• Good at the office computer
• Honest, responsible, innovative, responsive, high integrity, high commitment
• Ability to handle multi-tasking and execute under high pressure
• Have a high ownership, start-up mentality, and can-do-it attitude to "make it happen".
Quyền lợi
Thưởng
Thưởng theo chính sách của Ngân hàng
Chăm sóc sức khoẻ
Chế độ Bảo hiểm theo chính sách của Ngân hàng
Máy tính xách tay
Laptop cho mỗi nhân viên
Thông tin khác
NGÀY ĐĂNG
26/12/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
KỸ NĂNG
Marketing, Marketing Tools, Banking, Digital Marketing Strategies, Digital marketing background
LĨNH VỰC
Ngân hàng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
8
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
Thu nhập: Thương lượng
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút
Ứng tuyển
bên dưới:
Tags:Tuyển dụng Hồ Chí Minh, việc làm Hồ Chí Minh, Ngân hàng OCB Phương Đông tuyển nhân viên

Contact seller Share

Comments