Check with seller Tuyển dụng Hồ Chí Minh Công ty tnhh Jollibee việt nam cần tuyển

[Tuyển dụng Hồ Chí Minh] Công ty tnhh Jollibee việt nam cần tuyển Chi tiết công việc

Giới thiệu công ty



Thu nhập:
Thỏa Thuận
Loại hình:
Toàn thời gian





Chức vụ:
Quản lý





Kinh nghiệm:
10 - 12 năm
fmcg
The Omnichannel Marketing Manager will be responsible for setting up, developing a comprehensive omnichannel strategy that integrates all customer touchpoints, both online and offline through On-premise, In-house delivery, Aggregators channels. This role is crucial in enhancing customer experience, driving sales, and ensuring consistent brand messaging across all platforms.

1. Strategy Development and Management

Strategy Development

Develop Omnichannel strategy for business growth.

Review and approve Omnichannels targets and plans to ensure alignment with JBVN and MKU strategies.

Strategy Management (Deployment, Implementation and Monitoring)

Deploys the Omnichannel strategy and discusses the performance.

expectations with the Omnichannel team and Key Stakeholders.

Collaborates with Functional teams/Key Stakeholders (Trade/Brand MKT, OPS, NBC...) for the resolution of Omnichannel systemic issues.

Monitors performance in primary responsibilities (Channel RB growth, OTIF strategies/plans/ execution, Sales target...).

Acts as Consultant to MKU Head (Strategic Integrator/Collaborator).

Strategy Evaluation

Reviews the strategies regularly and evolves them when needed to ensure omnichannel targets are reached.

Consolidates performance feedback from the Team/Key Stakeholders and analyzes results.

Utilizes performance results and validates information from various sources to review strategy/ies and recalibrate when necessary.

Key results

All Channel RB Growth.

AC/TC Growth for In-house delivery channel.

On-time, In-full strategies/plans/execution of Omnichannel.

2. Omnichannel Infrastructure Development

Digital Retail Experience

Define the digital retail experience for Jollibee Vietnam through the development of frameworks, systems, and tools as align with Global standards.

Build digital marketing and e-commerce capability:

Ordering experiences across all channels (in-App, Web, Stores).

Digital Partnerships (Aggregators, Platforms).

Program management.

Identify and evangelize digital experience innovations and trends.

Ensure the omnichannel strategy aligns with the overall business objectives and sales targets.

Develop, lead the Omni-channel and digital initiatives with external agencies.
Ensure consistent branding and messaging across all channels, including in-store, website, mobile app, social media.

3. Omnichannel Sales Development (On-premise, In-house, Aggregators + JKP/JKC/JTP)
The Omnichannel Marketing manager takes care of ensuring all channels are coordinated, leading initiatives (ie CRM / loyalty) that affect multiple channels and is the official SPOC of this team that liaises with the brand and trade teams.


A. On-premise
- Dine-In Channel
- Take-Away Channel
- Operational Efficiency
- Promotions and Upselling


B. In-house delivery channel
- Internal Delivery Channel
- Service Optimization
- Quality Control


C. Aggregator

External Delivery Channel
Partnership Management
Delivery Experience Enhancement and ensure Brand Consistency

4. People management and Compliance

Ensures the manpower planning and fulfillment for network expansion to serve the work requirements and orientation of the Unit Head.

Deploy professional training/consulting to develop team capacity (IDP, succession planning...).

Manage human resources in departments, ensure compliance with labor laws, Company rules/regulations and according to management hierarchy.

Budget management: establish, use, and manage the budget through the approval and authorization of the Unit Head by the Companys policies/regulations to ensure the Omnichannel teams operations achieve the most optimal efficiency.

Requirements:
- Bachelors degree in Marketing, Business or a related field or equivalent strongly demonstrated work experience (MBA or MMM is a plus).

-
At least
10 years

of working experience in the marketing field
, including
5 years working in the Retail/QSR/FnB/FMCG/E-commerce
industry at mid/large-scale companies and multinational corporations.

- 3 - 5 years of experience in Omnichannel
setting up and development.
- Fluent English.

Jollibee Vietnam
152 Dien Bien Phu street, Ward 25, Binh Thanh Dist.

Note:
Submitting your job application at Jollibee Vietnam means you agree to allow us to use your personal information for the recruitment process.
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