Check with seller Tuyển dụng Hồ Chí Minh CÔNG TY TNHH KIMBERLY-CLARK VIỆT NAM cần tuyển

[Tuyển dụng Hồ Chí Minh] CÔNG TY TNHH KIMBERLY-CLARK VIỆT NAM cần tuyển

Thu nhập:
Thỏa thuận
Loại hình:
Toàn thời gian





Chức vụ:
Quản lý





Kinh nghiệm:
2 năm
communication
media
social
fashion
Mô tả công việc
Position Purpose
The Brand Manager is primarily responsible for the planning, execution and review of
Brand Marketing
strategies and programs that will:
• Develop and grow brand equity and market share.
• Deliver category business objectives through the creation of demand at Point-of-Purchase.
This position reports to the Head of Marketing and has 1-2 direct reports.
Expectations
Business Objective Delivery
• Business Management - Delivery of Business Growth & Financials Target metrics (P&L) of the assigned brand e.g. Net Sales, Gross Margins, and Operating Profit by developing and driving Brand Operation Plan across the year in partnership with cross-functional and regional teams.
• Market Share Targets - Determine and deliver market share targets for individual brands.
Portfolio, Product & Go-to-market
• Innovation Strategy & Product Development - Provide market-specific consumer insights and local business growth strategy as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations.
• SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
• Pricing Strategy & Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.
• Channel Planning & Execution - Partner with cross-functional teams to develop and deliver excellent execution for brand launch or category initiatives.
• Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Support the local execution of regional packaging and development of country-led projects.
• Quality - Communicate any quality issues to the PKG and Sector Teams on a timely basis.
Brand & Consumer Interface
• Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Lead the team to execute strategies and tactics based on approved resources.
• Brand Equity - Deliver Brand Equity targets in line with the BOP.
• Consumer Insights - Identify and execute the category learning plan to address consumer knowledge gaps and provide inputs to the Sector Team (Enterprise Market regional cluster) on regional projects.
• Communication Strategy - Execute and review the local communication strategy to support the BOP and provide inputs to the Sector Team for the regional communication strategy.
• Media Strategy and Execution - Develop and manage the execution of Brand media strategies with the Media Agency, in partnership with Sector Teams across Category and Consumer Engagement.
• Consumer data strategy & activation - Develop and manage the execution of Brand data strategies & plans with internal Hospital, regional digital IT partner, local agencies.
• Communication Material Development - Provide category and/or brand inputs for main communications led by Sector teams. Develop and manage local communication materials for multiple touch points especially social & digital.
• Consumer Promotions - Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
• Advertising & Consumer Promotion Budget - Manage Advertising and Consumer Promotion Budget for assigned brands.
• Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.
Yêu cầu
• Minimum 4 years exposure to brand marketing. Minimum 2 years of Brand Manager position, with experience in a management position (i.e. handling a portfolio of brands, driving brand growth, customers of magnitude, stake-holder management).
• Good experience of product marketing, brand building and knowledge of consumer goods industry dynamics.
• Good experience of Data-driven marketing, Data acquisition & activation to drive brand growth initiatives is preferred.
• Proven record in driving growth for brands in complex fast-changing channel landscape and strong presence in General Trade is preferred.
• Good experience with Business Analysis for actionable & impactful insights using cross data sources and tools eg. Nielsen, Brand IQ, PowerBI, retails dashboards.
• Strong leadership, strategic thinking and growth mindset. Regional - local working relationship experience and international exposure is preferred.
• Fluently in English & Vietnamese communication.
Quyền lợi
Thưởng
13th payment
Đào tạo
Training for all employees
Giải thưởng
Awards for best employees
Thông tin khác
NGÀY ĐĂNG
29/11/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Brand Marketing, Product Marketing, Data-Driven, Business Analysis, Leadership, Brand Marketing
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
4
QUỐC TỊCH
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